What is a SEO Project
What is a SEO Project
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SEO project for a website is the process of improving a website's visibility on search engines, particularly Google, to attract more organic (non-paid) traffic, and this is achieved by optimising the website's content, structure, and performance, ensuring it's mobile-friendly, and addressing any technical issues. It also involves targeting relevant keywords and phrases, and building links from high-quality websites, because the ultimate goal of SEO is to drive more qualified traffic to the website, resulting in more leads, sales, or conversions.
Real Case Study:
Driving Site Success Through SEO Enhancements
A professional services business approached Reeya with a pressing issue: their website was underperforming. Despite offering exceptional research and consultancy services, their online presence was failing to attract visitors, generate leads, or rank well on search engines. Frustrated and eager to unlock their website's potential, they turned to Reeya for help.
Disclaimer: The name and details of the company in this case study have been changed and this is to keep things private, because the facts are real and the issues, steps taken and outcome are true.
Where
Melbourne, Australia
What
SEO Enhancement
Why
Real-world project
When
End of 2024
Role
SEO Strategist, Researcher, Content Writer, Graphic Designer
Category
Research & Consultancy
Pictures
Pexels, Unsplash
The Challenge
The Challenge
Upon analysing their website, Reeya identified several critical issues that were holding them back:
"The Client's website was significantly underperforming due to a combination of foundational SEO errors, technical issues, and a lack of essential content and user engagement elements. These problems collectively resulted in poor search engine visibility, limited online presence, and a missed opportunity to connect with potential clients."
The Strategies
The Strategies
To address these challenges, Reeya implemented a comprehensive SEO strategy tailored to the client’s needs:
The Result
The Result
Reeya's efforts produced positive results for the client:
Website performance saw a remarkable turnaround, moving from a 54 web health score to 89 in weeks through strategic technical and content updates, yielding a 383.33% increase in visitors. This success was compounded by reaching a 95 score within months, highlighting the lasting impact of the implemented changes.
Reeya's SEO Strategy transformed a weak website into a strong business tool, boosting performance through technical fixes, content optimisation, and better user experience.
Reeya's SEO Strategy transformed a weak website into a strong business tool, boosting performance through technical fixes, content optimisation, and better user experience.
This case study represents hours of Reeya's research and design thinking. Do you have any insights to share?
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