In the vibrant city of Melbourne, Reeya noticed a concerning trends: students' interest in Bahasa Indonesia was dwindling. As a passionate advocate for learning, she felt compelled to take action. Envisioning a way to inject excitement into the learning process, she had a thought:

"Why not learn while watching a movie?"

Pic: Collaborating with the Bahasa Indonesia Teachers' Community (VILTA) and Bioskop Australia, she organised student screenings in metro areas and regional Victoria through BIO.EDU.

That was her by the way, at HOYTS Melbourne Central, leading the student discussion.

Reeya meticulously curated educational resources for popular Indonesian films, weaving in vocabulary lessons, cultural insights, and various discussion topics. These transformed ordinary movie screenings into immersive cultural experiences. Students weren't just watching films; they were transported to Indonesia, soaking up the language and heritage.

To spread the word organically, Reeya took charge of handling the digital marketing campaign to promote Indonesian movies through Bioskop Australia across various platforms. She utilised weekly scheduling using Hootsuite for Facebook, Instagram, and newsletters via Mailchimp. Her strategy proved highly effective. As word of the campaign spread, an increasing number of Australians, including students and teachers from Western Australia, the Australian Capital Territory, Victoria, and Tasmania, eagerly joined in, enthusiastic about participating in her innovative initiatives.

Movie Educational Resources

SEKALA NISKALA

KELUARGA CEMARA

SURAU SILEK

All Educational Resources created by ©Reeya

This work experience represents hours of Reeya's research and design thinking. Do you have any insights to share?

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