Objectives And Goals
Objectives And Goals
Embedded Files
Benchmarking
Benchmarking
Reeya's comprehensive analysis of existing airline apps provided valuable insights to guide the development of a successful app for Airborne. This analysis gave her a clear understanding of the competitive landscape.
This knowledge allows Reeya to identify opportunities for differentiation, as her benchmarking revealed areas where the Airborne airline app can stand out.
Personas
Personas
"Understanding our costumer needs is the key to our success"
Reeya's deep understanding of user personas's behaviour and pain points forms the foundation for a successful customer-centric strategy for the Airborne airline app. This analysis allows her to tailor the app's features to user needs and preferences, creating a positive user experience.
The Design
The Design
Moodboard
Moodboard
To intrigue people's desire to travel and inspired the beauty of Indonesia, Reeya used its natural colours to develop Airborne’s mood board and brand palette. She incorporated luxurious touches of gold to psychologically convey that the airline offers comfort and first-class service.
Design System
Design System
App Flow Diagram
App Flow Diagram
A Glimpse of Airborne App
A Glimpse of Airborne App
UI Presentation and Mock Up
UI Presentation and Mock Up
Click the 'Play' button to explore the project presentation overview, then delve deeper into the Design Process using the 'Step-by-Step UI Process' button. Please note that while navigating the app prototype on FIGMA, not all functions are fully operational. To uncover active features, simply click on the areas shaded with shadows.
This case study represents Reeya's hours of design thinking. Do you have any insights to share?
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