How Reeya Works
How Reeya Works
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Reeya bridges operations, communication and digital design to turn unclear processes into usable services. By identifying where customers and staff get stuck, practical systems reduce manual coordination and repeated enquiries, enabling people to understand what to do and act independently.
Her work spans education programs, small businesses and community organisations, focusing on practical implementation rather than concepts. Each project begins with observing real behaviour and mapping workflows, then restructuring communication and processes so services can run with less manual coordination.
Selected Projects
Service Design — E-commerce Platform (Organic-Me)
Replaced manual message-based ordering with a self-service purchasing system, reducing enquiries and creating a scalable sales channel.
UX — Online Grocery Experience (COLES concept)
Simplified a complex shopping journey by restructuring information and guiding users through high-commitment decisions.
Communication System — Language Learning Program (VILTA)
Created a structured communication and participation system that helped teachers understand requirements and plan with confidence.
Research & Publication
Research & Publication
Reeya contributed to a research journal in collaboration with Dr. Hendry Hartono, the Head Lecturer of Management at BINUS University, a highly-regarded institution ranked 1001+ in the QS World Rankings. BINUS publishes 'The Winners,' a semiannual journal from its Business School
What They Say About Reeya
What They Say About Reeya
Warren Sheean, RMIT UI Mentor
Luke Farrugia, RMIT UX Mentor
"Creative & Technically Proficient Digital Strategist."
Dr. Farukh Rahman, The Director of ANRF Research & Consultancy Pty Ltd
Who is Reeya Ardini?
Who is Reeya Ardini?
Reeya helps organisations turn complicated processes into clear, usable services.
A keen observer and lifelong learner, Reeya is a service and digital experience professional dedicated to making complex systems easier to understand. She specialises in clarifying processes, improving customer journeys, and introducing accessible digital services.
From Physical Spaces to Digital Systems Originally trained as an architect, Reeya spent her early career managing projects across Indonesia, Singapore, Germany, and the Middle East. She later integrated this with postgraduate studies in Marketing Management, mastering the intersection of communication, user behaviour, and design. This unique background shaped her ability to see the "big picture"—applying the structural rigour of architecture to the fluidity of digital user experience.
The Melbourne Chapter Now based in Melbourne, she combines this systems-thinking with formal UX/UI training to connect analysis, communication, and implementation. Colleagues describe her as calm, observant and structured, someone who listens carefully and communicates in a way that helps others feel comfortable engaging. Reeya is most engaged when she can deeply analyse a problem to design solutions that allow people to act independently and with confidence. She values thoughtful autonomy and meaningful collaboration, seeking roles where careful thinking creates lasting impact.
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