How Reeya Works
How Reeya Works
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She improves how organisations run services so people can understand, navigate and use them independently.
Her work spans education programs, small businesses and community organisations, focusing on practical implementation rather than concepts.
Each project begins with observing real behaviour and mapping workflows, then restructuring communication and processes so services run with less manual coordination and fewer repeated enquiries.
Selected Projects
Service Design — E-commerce Platform (Organic-Me)
Converted manual message-based ordering into a self-service purchasing system, reducing enquiries and enabling scalable digital sales.
UX Service Design — Online Grocery Experience (COLES concept)
Simplified a complex purchasing journey by clarifying options and guiding users through high-commitment decisions, reducing hesitation and drop-off.
Communication System — Language Learning Program (VILTA)
Designed a structured participation and guidance system so teachers could understand requirements, plan confidently, and run the program without repeated clarification.
Customer-Centred Self-Service E-commerce Platform
Customer Purchase Journey Improvement
Participation Clarity System
Service Discoverability & Conversion Redesign
Customer Journey Redesign for Complex Purchases
Program Adoption Through Communication Design
Program Delivery & Participation Operations
Research & Publication
Research & Publication
Reeya contributed to a research journal in collaboration with Dr. Hendry Hartono, the Head Lecturer of Management at BINUS University, a highly-regarded institution ranked 1001+ in the QS World Rankings. BINUS publishes 'The Winners,' a semiannual journal from its Business School
What They Say About Reeya
What They Say About Reeya
Warren Sheean, RMIT UI Mentor
Luke Farrugia, RMIT UX Mentor
"Creative & Technically Proficient Digital Strategist."
Dr. Farukh Rahman, The Director of ANRF Research & Consultancy Pty Ltd
Based in Melbourne since 2012
Who is Reeya Ardini?
Who is Reeya Ardini?
Service improvement and operational clarity specialist
Reeya works on improving how organisations run their services and programs. Her approach grew from an earlier career in operational project environments rather than from digital or communications roles.
She began in international engineering projects, coordinating multi-site facilities work for a multinational organisation. The work required clear procedures, documentation and defined responsibilities across contractors, technical teams and management. When processes were unclear, the result was delay, rework and disruption.
This experience shaped her interest in the gap between a designed process & a usable one.
She observed that most service problems were not caused by unwilling people or poor strategy, but by processes that looked logical internally yet were difficult for real users to follow consistently. A process only worked when people could act on it without needing repeated clarification.
Reeya now applies the same operational thinking within organisational teams and service environments. She studies how staff and participants actually navigate a service, identifies where uncertainty occurs, and restructures workflow, instructions and responsibilities so the service can run without constant manual coordination.
Her work typically reduces repeated enquiries, clarifies expectations and allows people to complete tasks independently.
Now based in Melbourne, she combines practical operational experience with UX/UI training to support organisations implementing programs, onboarding users and improving service reliability. Colleagues often describe Reeya as a keen observer and lifelong learner by choice — someone who notices patterns others overlook and patiently works through complexity until a clear path emerges.
Her later roles in communications and digital work strengthened this operational focus. Rather than traditional promotion, she worked on helping people understand what to do, when to do it and how to participate correctly. She developed guidance, structured information and onboarding materials so services could be used without repeated explanation. This experience reinforced her core approach:
This is her, when she was working in Yemen, 2009
Reeya is comfortable working within structured organisations and existing procedures. Her approach focuses on understanding how current processes operate and improving them step by step rather than replacing them entirely. She works with stakeholders, subject-matter experts and operational teams to make changes that can be adopted in everyday work and maintained after implementation.
"Improving a service is not only about creating systems, but about making them understandable and adoptable in everyday use."
How this path shaped her work →
Program delivery I Process improvement I Service reliability I Onboarding & participation I Customer journey mapping I Digital adoption I Available for hybrid/remote roles
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