Reeya helps organisations turn complicated processes into clear, usable services.

A keen observer and lifelong learner, Reeya is a service and digital experience professional dedicated to making complex systems easier to understand. She specialises in clarifying processes, improving customer journeys, and introducing accessible digital services.

From Physical Spaces to Digital Systems Originally trained as an architect, Reeya spent her early career managing projects across Indonesia, Singapore, Germany, and the Middle East. She later integrated this with postgraduate studies in Marketing Management, mastering the intersection of communication, user behaviour, and design.  This unique background shaped her ability to see the "big picture"—applying the structural rigour of architecture to the fluidity of digital user experience.